Which of the following is not a competitive-parity method? a. ...

[Chelseaamend]

Which of the following is not a competitive-parity method?
 a. match industry norm c. outspend competitors
  b. match leadership d. share of voice

Question 2

Which of the following budgeting methods is based on the examination of the firm's market share in relation to the major competitors in the product/market?
 a. competitive parity c. share of voice
  b. match industry norm d. All of the above.

[lin77x]

Answer to Question 1

B
At least four budgeting methods are known as competitive-parity methods: match industry norms, match competitors, outspend competitors, and share of voice/market.

Answer to Question 2

C
Definition of share-of-voice method

[Chelseaamend]

Thanks for the timely response, appreciate it

[Jossy]

Gracias!