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Author Question: Which of the following is not a competitive-parity method? a. match industry norm c. outspend ... (Read 90 times)

Chelseaamend

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on: Jun 29, 2018
Which of the following is not a competitive-parity method?
 a. match industry norm c. outspend competitors
  b. match leadership d. share of voice

Question 2

Which of the following budgeting methods is based on the examination of the firm's market share in relation to the major competitors in the product/market?
 a. competitive parity c. share of voice
  b. match industry norm d. All of the above.


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lin77x

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
At least four budgeting methods are known as competitive-parity methods: match industry norms, match competitors, outspend competitors, and share of voice/market.

Answer to Question 2

C
Definition of share-of-voice method


Chelseaamend

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

xiaomengxian

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Reply 3 on: Yesterday
:D TYSM

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