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Author Question: All of the following are valid marketing communications objectives except a. aware c. do b. feel ... (Read 27 times)

tingc95

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on: Jun 29, 2018
All of the following are valid marketing communications objectives except
 a. aware c. do
  b. feel d. complete

Question 2

The marketing communications manager has successfully recruited a new advertising specialist. This information is likely to affect next year's brand association objectives. This is an example of which of the following factors?
 a. anticipated changes within the firm c. forecasted change
  b. anticipated market changes d. None of the above.


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maya.nigrin17@yahoo.com

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Marketing communications objectives include aware, learn, feel, do, and repeat.

Answer to Question 2

A
The change in advertising personnel is internal and may affect brand association objectives.


tingc95

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

ebonylittles

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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