This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Use of a focus group provides what type of information? a. superior c. quantitative b. inferior d. ... (Read 41 times)

clmills979

  • Hero Member
  • *****
  • Posts: 551
on: Jun 29, 2018
Use of a focus group provides what type of information?
 a. superior c. quantitative
  b. inferior d. qualitative

Question 2

Suppose the Bright Smile manager acquires information about an industry study indicating that there is a market trend among teenagers toward adopting products that make them feel sexually appealing. Use of this information in objective setting is an example of which of the following?
 a. industry average c. past brand association
  b. forecasted changes d. anticipated market change


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mistyjohnson

  • Sr. Member
  • ****
  • Posts: 331
Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Using a focus group, as Cialis marketers did, will provide qualitative data on brand association.

Answer to Question 2

D
The focus is on anticipated market change that may affect the brand association in question.


clmills979

  • Member
  • Posts: 551
Reply 2 on: Jun 29, 2018
Wow, this really help

Dnite

  • Member
  • Posts: 297
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Oxytocin is recommended only for pregnancies that have a medical reason for inducing labor (such as eclampsia) and is not recommended for elective procedures or for making the birthing process more convenient.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Green tea is able to stop the scent of garlic or onion from causing bad breath.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Sharing patient information with colleagues is an important nursing role Sharing patient information with colleagues is an important nursing role
Average Annual Growth Rates of Population by Country Group Average Annual Growth Rates of Population by Country Group
Cycads, a Type of Gymnosperm Cycads, a Type of Gymnosperm
Structure of a Typical Vertebra (Superior View) Structure of a Typical Vertebra (Superior View)
The Thoracic Vertebrae: Superior View of Vertebra The Thoracic Vertebrae: Superior View of Vertebra
Type III curve. Mortality is highest early in life. Data for a desert shrub (Cleome droserifolia). Type III curve. Mortality is highest early in life. Data for a desert shrub (Cleome droserifolia).
Video: Lipid catabolism - lipolysis and beta oxidation and oxidation of fatty acids

For a complete list of videos, visit our video library