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Author Question: Use of a focus group provides what type of information? a. superior c. quantitative b. inferior d. ... (Read 75 times)

clmills979

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on: Jun 29, 2018
Use of a focus group provides what type of information?
 a. superior c. quantitative
  b. inferior d. qualitative

Question 2

Suppose the Bright Smile manager acquires information about an industry study indicating that there is a market trend among teenagers toward adopting products that make them feel sexually appealing. Use of this information in objective setting is an example of which of the following?
 a. industry average c. past brand association
  b. forecasted changes d. anticipated market change


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mistyjohnson

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Using a focus group, as Cialis marketers did, will provide qualitative data on brand association.

Answer to Question 2

D
The focus is on anticipated market change that may affect the brand association in question.


clmills979

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

lindahyatt42

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Reply 3 on: Yesterday
Excellent

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