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Author Question: Which of the following is a concern for marketing objectives? a. brand image c. brand association ... (Read 116 times)

Caiter2013

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on: Jun 29, 2018
Which of the following is a concern for marketing objectives?
 a. brand image c. brand association
  b. brand equity d. brand longevity

Question 2

Which of the following is not a factor considered in setting marketing objectives?
 a. industry average in relation to market share c. anticipated market changes
  b. forecasted changes d. anticipated changes within the firm


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shailee

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The focus of marketing objectives is to establish, maintain and reinforce an association between the brand and an intangible factor.

Answer to Question 2

A
Market share is a corporate-level concern.


Caiter2013

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

amcvicar

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Reply 3 on: Yesterday
Excellent

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