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Author Question: What are the brand attitude measures?[br][br][b][color=red]Question 2[/color][/b][br][br]What are ... (Read 24 times)

j.rubin

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on: Jun 29, 2018
What are the brand attitude measures?

Question 2

What are the brand awareness measures?


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bhavsar

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Brand attitude measures include cognitive brand attitude, affective brand attitude, brand acceptance, and brand preference.

Answer to Question 2

Brand awareness measures include recognition measure and aided-recall measure.


j.rubin

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Reply #2 on: Jun 29, 2018
Correct answers!


bhavsar

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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