[Answered] What are the brand attitude measures?[br][br][b][color=red]Question 2[/color][/b][br][br]What are ...

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Author Question: What are the brand attitude measures?[br][br][b][color=red]Question 2[/color][/b][br][br]What are ... (Read 43 times)

j.rubin

Hero Member
Posts: 557

on: Jun 29, 2018

What are the brand attitude measures?

Question 2

What are the brand awareness measures?

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bhavsar

Sr. Member
Posts: 351

Reply #1 on: Jun 29, 2018

Answer to Question 1

Brand attitude measures include cognitive brand attitude, affective brand attitude, brand acceptance, and brand preference.

Answer to Question 2

Brand awareness measures include recognition measure and aided-recall measure.

j.rubin

Hero Member
Posts: 557

Reply #2 on: Jun 29, 2018

Correct answers!

bhavsar

Sr. Member
Posts: 351

Reply #3 on: Jun 29, 2018

Great! Please up vote

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