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Author Question: What is the image measure? Provide an example.[br][br][b][color=#165FFA]Question ... (Read 76 times)

fnuegbu

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on: Jun 29, 2018
What is the image measure? Provide an example.

Question 2

Identify the measures of marketing objectives and performance.


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mariahkathleeen

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The image measure involves a certain configuration of beliefs represented on bipolar scales, such as something special/just another beer; relaxing/not relaxing; little aftertaste/lots of aftertaste; strong/weak, aged a long time/not aged a long time, and so forth.

Answer to Question 2

Measures of marketing objectives and performance include recognition, aided recall, image, cognitive structure, belief strength, projective, and associative strength measures.


fnuegbu

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Reply 2 on: Jun 29, 2018
Wow, this really help

Joy Chen

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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