This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: When a two-point scale (e.g. agree/disagree) is expanded to include five categories (e.g. strongly ... (Read 123 times)

sabina

  • Hero Member
  • *****
  • Posts: 563
on: Jun 29, 2018
When a two-point scale (e.g. agree/disagree) is expanded to include five categories (e.g. strongly disagree, disagree, undecided, agree, strongly agree), we say that the ________ of the scale has been increased.
 a. sensitivity
  b. reliability
  c. predictive validity
  d. criterion validity

Question 2

The restaurant chain, Chick-Fil-A, positioning itself as only being in malls is an example of which of the following strategies?
 a. positioning by distributor location c. positioning by distributor tie-in
  b. positioning by product service d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ecabral0

  • Sr. Member
  • ****
  • Posts: 310
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A
Definition of positioning by distributor location


sabina

  • Member
  • Posts: 563
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

sarah_brady415

  • Member
  • Posts: 328
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Schematic of the Earth–Moon system (without a consistent scale) Schematic of the Earth–Moon system (without a consistent scale)
Location of point of maximum effort Location of point of maximum effort
Categories of Mammalian Thermal Receptors Categories of Mammalian Thermal Receptors
Label the four mutated DNA segments shown below according to the type of point mutation each ... Label the four mutated DNA segments shown below according to the type of point mutation each ...
The Wong/Baker FACES rating scale. The Wong/Baker FACES rating scale.
Three point charges lie on the x x axis. Charge 1 (+9.9 μC μ C ) is at the origin, ... Three point charges lie on the x x axis. Charge 1 (+9.9 μC μ C ) is at the origin, ...
Video: Replication of DNA and Chromosomes/ How do cells replicate their DNA? (Animation) no Audio

For a complete list of videos, visit our video library