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Author Question: When a two-point scale (e.g. agree/disagree) is expanded to include five categories (e.g. strongly ... (Read 122 times)

sabina

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on: Jun 29, 2018
When a two-point scale (e.g. agree/disagree) is expanded to include five categories (e.g. strongly disagree, disagree, undecided, agree, strongly agree), we say that the ________ of the scale has been increased.
 a. sensitivity
  b. reliability
  c. predictive validity
  d. criterion validity

Question 2

The restaurant chain, Chick-Fil-A, positioning itself as only being in malls is an example of which of the following strategies?
 a. positioning by distributor location c. positioning by distributor tie-in
  b. positioning by product service d. None of the above.


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ecabral0

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A
Definition of positioning by distributor location


sabina

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

amit

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Reply 3 on: Yesterday
Excellent

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