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Author Question: Which type of scale is, at the most, a ranking scale? a. ratio b. interval c. nominal d. ... (Read 153 times)

yoroshambo

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on: Jun 29, 2018
Which type of scale is, at the most, a ranking scale?
 a. ratio
  b. interval
  c. nominal
  d. ordinal

Question 2

Which of the following means connecting the brand to a particular benefit related to either the product form or the category itself?
 a. product segmentation association c. product-class association
  b. target market association d. product-market association


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k.lashomb

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C
Definition of product-class association


yoroshambo

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Reply 2 on: Jun 29, 2018
Gracias!

Sarahjh

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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