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Author Question: When a food company tests a new product by having one group of experimental subjects taste this ... (Read 28 times)

Shelles

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on: Jun 29, 2018
When a food company tests a new product by having one group of experimental subjects taste this product first and then taste a competitor's product second, while a second group of experimental subjects tastes these two products in the reverse order, the experimental design has been _____.
 a. counterbalanced
  b. reversed
  c. confounded
  d. validated

Question 2

Discuss 5 general guidelines for a written marketing research report.


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kaylee05

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

Guidelines for a written report include:
1 . consider the audience
2 . address promised information needs
3 . be concise, yet complete
4 . be objective
5 . adopt a concise, business-like writing style


Shelles

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

bimper21

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Reply 3 on: Yesterday
Excellent

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