Author Question: When a food company tests a new product by having one group of experimental subjects taste this ... (Read 81 times)

Shelles · **on:** Jun 29, 2018

When a food company tests a new product by having one group of experimental subjects taste this product first and then taste a competitor's product second, while a second group of experimental subjects tastes these two products in the reverse order, the experimental design has been _____.
a. counterbalanced
b. reversed
c. confounded
d. validated

Question 2

Discuss 5 general guidelines for a written marketing research report.

kaylee05 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

Guidelines for a written report include:
1 . consider the audience
2 . address promised information needs
3 . be concise, yet complete
4 . be objective
5 . adopt a concise, business-like writing style