When a food company tests a new product by having one group of ...

[Shelles]

When a food company tests a new product by having one group of experimental subjects taste this product first and then taste a competitor's product second, while a second group of experimental subjects tastes these two products in the reverse order, the experimental design has been _____.
 a. counterbalanced
  b. reversed
  c. confounded
  d. validated

Question 2

Discuss 5 general guidelines for a written marketing research report.

[kaylee05]

Answer to Question 1

A

Answer to Question 2

Guidelines for a written report include:
1 . consider the audience
2 . address promised information needs
3 . be concise, yet complete
4 . be objective
5 . adopt a concise, business-like writing style

[Shelles]

Thanks for the timely response, appreciate it

[sultansheikh]

Gracias!