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Author Question: Establish x level is sales by y date is an example of a corporate objective directly related to ... (Read 108 times)

bb

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on: Jun 29, 2018
Establish x level is sales by y date is an example of a corporate objective directly related to which of the following?
 a. growth strategy c. innovate strategy
  b. divest strategy d. maintain strategy

Question 2

Which of the following is a true eye-tracker study result?
 a. Brand information found in the center of the screen is a strong predictor of ad recognition.
  b. Fast-forwarding viewers constrain their vision to the right of the screen.
  c. All visitors scroll below the fold to see the ads.
  d. Advertisements with branding in the corners lead to increased brand attitude.


robbielu01

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
When a firm is aspiring to expand and grow in its operations, the implicit corporate strategy can be viewed as growth.

Answer to Question 2

A


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