Author Question: Describe the pertinent personal selling performance measures.[br][br][b][color=black]Question ... (Read 311 times)

ssal · **on:** Jun 29, 2018

Describe the pertinent personal selling performance measures.

Question 2

When a test market is conducted in five retail stores in Erie, Pennsylvania, this is an example of an external experiment.

Indicate whether the statement is true or false

Hdosisshsbshs · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Personal selling performance can be measured through a variety of quantitative and qualitative measures. Quantitative measures include measures related to orders, sales volume, accounts/customers, sales calls, selling expenses, and product margins. Qualitative measures include those related to communication skills, knowledge of customer needs, customer satisfaction, and performance.

Answer to Question 2

F
This is an example of a field experiment.