Describe the pertinent personal selling performance ...

[ssal]

Describe the pertinent personal selling performance measures.

Question 2

When a test market is conducted in five retail stores in Erie, Pennsylvania, this is an example of an external experiment.
 
 Indicate whether the statement is true or false

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Answer to Question 1

Personal selling performance can be measured through a variety of quantitative and qualitative measures. Quantitative measures include measures related to orders, sales volume, accounts/customers, sales calls, selling expenses, and product margins. Qualitative measures include those related to communication skills, knowledge of customer needs, customer satisfaction, and performance.

Answer to Question 2

F
This is an example of a field experiment.

[ssal]

TYSM

[alexanderhamilton]

Thanks for the timely response, appreciate it