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Author Question: Measuring voice frequency as a measure of emotional reactions is called ______ analysis. Fill in the ... (Read 97 times)

yoroshambo

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on: Jun 29, 2018
Measuring voice frequency as a measure of emotional reactions is called ______ analysis.
 Fill in the blank(s) with correct word

Question 2

Discuss the advantage of using the choice-based conjoint over the other types of conjoint analysis.


coreycathey

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Reply #1 on: Jun 29, 2018
Answer to Question 1

voice-pitch

Answer to Question 2

The choice-based has the following advantages:
1 . it is dramatically more real-world because consumers are simply asked to make a choice
2 . it is easy and transparent for respondents
3 . because several profiles can be offered and compared at once, it is very efficient


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