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Author Question: Who originally devised a procedure to measure consumers' emotional reactions to ads by using photos ... (Read 96 times)

Kikoku

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on: Jun 29, 2018
Who originally devised a procedure to measure consumers' emotional reactions to ads by using photos to reflect different emotions?
 a. BBDO Worldwide ad agency
  b. Affectiva
  c. IPSOS ASI
  d. Nielsen Catalina Solutions
  e. nViso

Question 2

Encoding is the process of translating thought into symbolic form.
 a. True
  b. False
 Indicate whether the statement is true or false


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cam1229

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

True


Kikoku

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

kthug

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Reply 3 on: Yesterday
Wow, this really help

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