This topic contains a solution. Click here to go to the answer

Author Question: Who originally devised a procedure to measure consumers' emotional reactions to ads by using photos ... (Read 140 times)

Kikoku

  • Hero Member
  • *****
  • Posts: 540
Who originally devised a procedure to measure consumers' emotional reactions to ads by using photos to reflect different emotions?
 a. BBDO Worldwide ad agency
  b. Affectiva
  c. IPSOS ASI
  d. Nielsen Catalina Solutions
  e. nViso

Question 2

Encoding is the process of translating thought into symbolic form.
 a. True
  b. False
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

cam1229

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

a

Answer to Question 2

True




Kikoku

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


FergA

  • Member
  • Posts: 352
Reply 3 on: Yesterday
Excellent

 

Did you know?

Of the estimated 2 million heroin users in the United States, 600,000–800,000 are considered hardcore addicts. Heroin addiction is considered to be one of the hardest addictions to recover from.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

Many medications that are used to treat infertility are injected subcutaneously. This is easy to do using the anterior abdomen as the site of injection but avoiding the area directly around the belly button.

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

For a complete list of videos, visit our video library