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Author Question: Who originally devised a procedure to measure consumers' emotional reactions to ads by using photos ... (Read 143 times)

Kikoku

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  • Posts: 540
on: Jun 29, 2018
Who originally devised a procedure to measure consumers' emotional reactions to ads by using photos to reflect different emotions?
 a. BBDO Worldwide ad agency
  b. Affectiva
  c. IPSOS ASI
  d. Nielsen Catalina Solutions
  e. nViso

Question 2

Encoding is the process of translating thought into symbolic form.
 a. True
  b. False
 Indicate whether the statement is true or false


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cam1229

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

True


Kikoku

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  • Posts: 540
Reply 2 on: Jun 29, 2018
Excellent

patma1981

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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