What is curative marketing? Why is it important for a ...

[darbym82]

What is curative marketing? Why is it important for a business?

Question 2

A mechanical device that measures a subject's galvanic skin response (GSR) is called a(n) ______.
 Fill in the blank(s) with correct word

[xthemafja]

Answer to Question 1

Curative international marketing restores and develops international economic health. Curative marketing accepts responsibilities for problems to which marketing has contributed. It then uses marketing's capabilities to set things right, to heal past wounds, and to increase the well-being of the individual and the society on a global level. Curative marketing's two perspectives consist of looking back to check on what marketing has wrought and making up for the past errors with future action.
Curative marketing is important for international marketers as they need to focus on past errors and mistakes inflicted by international marketing and correct them as part of restitution.

Answer to Question 2

psychogalvanometer

[darbym82]

YES! Correct, THANKS for helping me on my review

[gcook]

Thanks for the timely response, appreciate it