Answer to Question 1
Curative international marketing restores and develops international economic health. Curative marketing accepts responsibilities for problems to which marketing has contributed. It then uses marketing's capabilities to set things right, to heal past wounds, and to increase the well-being of the individual and the society on a global level. Curative marketing's two perspectives consist of looking back to check on what marketing has wrought and making up for the past errors with future action.
Curative marketing is important for international marketers as they need to focus on past errors and mistakes inflicted by international marketing and correct them as part of restitution.
Answer to Question 2
psychogalvanometer