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Author Question: Which of the following is not a form of sales calls performance measure for personal selling? a. ... (Read 29 times)

TFauchery

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on: Jun 29, 2018
Which of the following is not a form of sales calls performance measure for personal selling?
 a. calls made c. road time versus call time
  b. average time per call d. average per sales call

Question 2

What _______________ is designed to do is estimate what drives purchases by calibrating the sources and strengths of consumers' preferences.
 a. multidimensional scaling c. discriminant analysis
  b. conjoint analysis d. factor analysis


ecox1012

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Average per sales call is a form of selling expenses performance measure for personal selling.

Answer to Question 2

B
Conjoint analysis is excellent for understanding and quantifying consumer preferences over product attributes.


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