Which of the following is true regarding the impact of economic growth in emerging and developing markets?
a. It has reduced the gap between the rich, the middle class, and the poor in the society.
b. It has brought in new opportunities for the middle class to enjoy and experience a better quality of life.
c. It has brought about changes that have made life simple both for marketers and those to whom they market.
d. It has led to a reduction in greenhouse gas emissions across the world.
Question 2
Which of the following represents the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to a company's website?
a. conversion transaction rate (CTR)
b. page views
c. cost per click (CPC)
d. click-through rate (CTR)
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economic question