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Author Question: In choice-based conjunct, if an important attribute is omitted from the study, a. respondents may ... (Read 35 times)

craiczarry

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on: Jun 29, 2018
In choice-based conjunct, if an important attribute is omitted from the study,
 a. respondents may make inferences about the missing attribute
  b. respondents may become increasingly uncooperative with the researchers
  c. respondents may show a preference for higher price levels
  d. both a and c

Question 2

International marketers try to avoid criticism on sustainability by avoiding marketing campaigns centered on sustainability performance.
 
 Indicate whether the statement is true or false


owenfalvey

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
If an important attribute is excluded from the study, respondents may assume that a higher price means a higher quality on the missing attributes and show what seems to be a preference for higher price levels.

Answer to Question 2

T


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