The research method that is used to understand and quantify ...

[formula1]

The research method that is used to understand and quantify trade-offs is
 a. factor analysis c. conjoint analysis
  b. discriminant analysis d. multidimensional scaling

Question 2

In the regression equation, Y = a +  X, a is the symbol for the _____.
 a. slope of the regression line
  b. Y-intercept of the regression line
  c. dependent variable
  d. independent variable

[pratush dev]

Answer to Question 1

C
Conjoint analysis is useful for examining why consumers make the choices they do by understanding and quantifying trade-offs.

Answer to Question 2

B