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Author Question: The Pearson product-moment correlation requires what type of scale for the data? a. nominal b. ... (Read 120 times)

audie

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on: Jun 29, 2018
The Pearson product-moment correlation requires what type of scale for the data?
 a. nominal
  b. interval
  c. ordinal
  d. all of these choices

Question 2

What are the key characteristics of direct mail?


zacnyjessica

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

Direct mail allows a very specific targeting of individuals and provides complete control over creativity and context.


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