Conjoint allows researchers to determine how a product should be ...

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Conjoint allows researchers to determine how a product should be priced.
 
 Indicate whether the statement is true or false

Question 2

When the investigator intervenes to create an artificial environment to test a hypothesis, this approach is called artificial observation.
 
 Indicate whether the statement is true or false

[livaneabi]

Answer to Question 1

T
The nature of economic transactions means that everything is ultimately traded off against price, which is almost always an element of conjoint studies. One helpful feature of conjoint is that it quantifies how any attribute is traded off against price and, therefore, how each possible product should be priced.

Answer to Question 2

F
This is called contrived observation.