Author Question: Conjoint allows researchers to determine how a product should be priced. Indicate whether the ... (Read 62 times)

drink

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Conjoint allows researchers to determine how a product should be priced.
 
 Indicate whether the statement is true or false

Question 2

When the investigator intervenes to create an artificial environment to test a hypothesis, this approach is called artificial observation.
 
 Indicate whether the statement is true or false



livaneabi

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Answer to Question 1

T
The nature of economic transactions means that everything is ultimately traded off against price, which is almost always an element of conjoint studies. One helpful feature of conjoint is that it quantifies how any attribute is traded off against price and, therefore, how each possible product should be priced.

Answer to Question 2

F
This is called contrived observation.



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