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Author Question: Offering coupons online increases the costs of development, distribution, and database creation. ... (Read 31 times)

tnt_battle

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on: Jun 29, 2018
Offering coupons online increases the costs of development, distribution, and database creation.
 
 Indicate whether the statement is true or false

Question 2

Explain how response rates are determined for surveys and discuss ways to increase response rates for mail surveys.


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momo1250

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F

Answer to Question 2

The response rate is the number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey. Typically, the number in the denominator is adjusted for faulty addresses and similar problems that reduce the number of eligible participants.

Ways to increase response rates for mail surveys include:
(1) Include a cover letter
(2) Offer monetary incentive or premiums
(3) Include interesting questions
(4) Conduct follow-ups, which may include a duplicate questionnaire or merely be a reminder to return the survey; use codes to key questionnaires
(5 )Notify respondents in advance
(6) Keep survey sponsor anonymous
(7) Other techniques include types of envelopes, stamps, and color of questionnaire paper


tnt_battle

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

cdmart10

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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