Answer to Question 1
By using logistics, the international marketer can play an increasingly important role in allowing the firm to operate in an environmentally conscious way. Environmental laws, social expectations, and self-imposed goals set by firms are difficult to adhere to without a logistics orientation that systematically takes these concerns into account. Since laws and regulations differ across the world, the firm's efforts need to be responsive to a wide variety of requirements. One logistics orientation that has grown in importance due to environmental concerns is the development of reverse distribution systems. Such systems are instrumental in ensuring that their firm not only delivers the product to the market, but also can retrieve it from the market for subsequent use, recycling, or disposal. To a growing degree, the ability to develop such reverse logistics is a key determinant for market acceptance and profitability.
Answer to Question 2
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