Author Question: Call Interactive, Inc is a telephone survey research firm. Telephone interviewers sit at computer ... (Read 220 times)

c0205847 · **on:** Jun 29, 2018

Call Interactive, Inc is a telephone survey research firm. Telephone interviewers sit at computer monitors that display the questions one question at a time along with precoded possible responses for each question. The interviewer reads the question, and when the respondent answers, the interviewer enters his or her answers directly into the computer. This is an example of _____.
a. voice-activated telephone interviewing
b. computer-assisted telephone interviewing
c. random digit dialing
d. noninteractive interviewing

Question 2

Although discriminant analysis works well for discriminating among known groups of a dependent variable, it cannot be used reliably for predicting into which of the pre-established groups a new set of items will fall when the group membership of those items is not already known.

Indicate whether the statement is true or false

milbourne11 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

F
One of the uses of discriminant analysis is classification/prediction. That is, given a new set of items (e.g., customers, products, firms) whose group membership is not known, into which of the pre-established groups are they likely to fall?