What is the goal of logistics management?
a. To ensure that marketing effort is sponsored by an organization that solicits responses from individuals who share common interests and activities.
b. To effectively coordinate the materials management and physical distribution phases and their various components to result in maximum cost-effectiveness while maintaining service goals and requirements.
c. To aim for high growth and profits by creating new demand in an uncontested market space rather than by competing head-to-head with other suppliers for known customers in an existing industry.
d. To gather volunteers to try products and then rely on them to talk about their experiences with friends and colleagues.
Question 2
In hierarchical cluster analysis, once a group of objects is clustered together, they are together for life, i.e. the program never separates them during the analysis.
Indicate whether the statement is true or false
chemical management
Better land and water management and appropriate crop selection can help eliminate hunger
Management of Anxiety
Developing Management Skills
Marketing: An Introduction, 7th Edition
Marketing: Real People, Real Choices