Author Question: To ensure a successful event marketing campaign, which of the following should be a goal? a. the ... (Read 106 times)

jake · **on:** Jun 29, 2018

To ensure a successful event marketing campaign, which of the following should be a goal?
a. the event creates the right kind of feel for the brand c. the nature of the event will draw the appropriate audience
b. the presence of the brand is evident d. All of the above are correct.

Question 2

Price is the only element of the marketing mix that is revenue generating.

Indicate whether the statement is true or false

ambernicolefink · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
All of the above advance the goal of creating a good match and execution in a partnership situation.

Answer to Question 2

T