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Author Question: Among the most common uses of cluster analysis in marketing are segmenting customers and products. ... (Read 86 times)

Ebrown

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on: Jun 29, 2018
Among the most common uses of cluster analysis in marketing are segmenting customers and products.
 
 Indicate whether the statement is true or false

Question 2

A(n) _____ is a test for hypotheses stating that the mean scores from some interval- or ratio-scaled variable group based on some less-than interval classificatory variable are not the same.
 a. regression
  b. cluster analysis
  c. 2 test
  d. independent samples t-test


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potomatos

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
Cluster analysis is excellent for segmentation projects, because the program is able to locate clusters within a data set.

Answer to Question 2

D


Ebrown

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

cpetit11

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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