Among the most common uses of cluster analysis in marketing are ...

[Ebrown]

Among the most common uses of cluster analysis in marketing are segmenting customers and products.
 
 Indicate whether the statement is true or false

Question 2

A(n) _____ is a test for hypotheses stating that the mean scores from some interval- or ratio-scaled variable group based on some less-than interval classificatory variable are not the same.
 a. regression
  b. cluster analysis
  c. 2 test
  d. independent samples t-test

[potomatos]

Answer to Question 1

T
Cluster analysis is excellent for segmentation projects, because the program is able to locate clusters within a data set.

Answer to Question 2

D

[Ebrown]

Wow, this really help

[Viet Thy]

YES! Correct, THANKS for helping me on my review