Author Question: Which of the following is the first element to building relevant knowledge and generating a ... (Read 67 times)

JGIBBSON · **on:** Jun 29, 2018

Which of the following is the first element to building relevant knowledge and generating a subsequent desired action?
a. getting to the most narrow set of consumers c. getting to as many consumers as possible
b. getting to only potentially viable consumers d. getting through to the right consumers

Question 2

The connections made by marketing institutions are unidirectional and flow downward from the producer.

Indicate whether the statement is true or false

billybob123 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
The first element to building relevant knowledge and generating a subsequent desired action is getting through to the right consumers with the right communication.

Answer to Question 2

F