Focus groups are useful for which of the following purposes
a. generating hypotheses.
b. generating information helpful in structuring questionnaires.
c. gathering background information on a product category.
d. All of the above.
e. Both a and c.
Question 2
Mary Davis is a research analyst investigating the deteriorating relationship between a certain manufacturer and its wholesale distributors. A search of pertinent literature has revealed twelve factors thought to contribute to adversarial relationships in general. Which of the following is the best next step for Mary's research to follow?
a. Design a series of experiments to test each of the factors in isolation.
b. Design one experiment to test all of the factors simultaneously.
c. Assemble a focus group with participants selected from a random list of wholesale managers to discuss the twelve factors.
d. Administer a written survey covering all twelve factors to the wholesalers in question.
e. Assemble a focus group with participants selected from the wholesalers in question to discuss the twelve factors.
Functional Groups
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