This topic contains a solution. Click here to go to the answer

Author Question: Focus groups are useful for which of the following purposes a. generating hypotheses. b. generating ... (Read 175 times)

rl

  • Hero Member
  • *****
  • Posts: 579
Focus groups are useful for which of the following purposes
 a. generating hypotheses.
  b. generating information helpful in structuring questionnaires.
  c. gathering background information on a product category.
  d. All of the above.
  e. Both a and c.

Question 2

Mary Davis is a research analyst investigating the deteriorating relationship between a certain manufacturer and its wholesale distributors. A search of pertinent literature has revealed twelve factors thought to contribute to adversarial relationships in general. Which of the following is the best next step for Mary's research to follow?
 a. Design a series of experiments to test each of the factors in isolation.
  b. Design one experiment to test all of the factors simultaneously.
  c. Assemble a focus group with participants selected from a random list of wholesale managers to discuss the twelve factors.
  d. Administer a written survey covering all twelve factors to the wholesalers in question.
  e. Assemble a focus group with participants selected from the wholesalers in question to discuss the twelve factors.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

flexer1n1

  • Sr. Member
  • ****
  • Posts: 373
Answer to Question 1

D

Answer to Question 2

E




rl

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Gracias!


jordangronback

  • Member
  • Posts: 339
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

Multiple experimental evidences have confirmed that at the molecular level, cancer is caused by lesions in cellular DNA.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

For a complete list of videos, visit our video library