This topic contains a solution. Click here to go to the answer

Author Question: All of the following are purposes for focus groups except a. to help generate hypotheses that can be ... (Read 31 times)

Tazate

  • Hero Member
  • *****
  • Posts: 532
All of the following are purposes for focus groups except
 a. to help generate hypotheses that can be further tested quantitatively
  b. to generate information helpful in structuring consumer questionnaires
  c. to provide overall background information on a product category
  d. to conclusively identify causes of specific marketing problems

Question 2

All of the following are helpful hints that can be useful in the interview process when attempting to understand the situation EXCEPT _____.
 a. develop hypotheses before conducting interviews
  b. develop many alternative decisions and problems
  c. think about possible solutions to the problem
  d. be open-minded



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Bigfoot1984

  • Sr. Member
  • ****
  • Posts: 321
Answer to Question 1

D
Focus groups can provide insight into marketing problems, but it would take quantitative research to identify causes.

Answer to Question 2

A




Tazate

  • Member
  • Posts: 532
Reply 2 on: Jun 29, 2018
:D TYSM


adammoses97

  • Member
  • Posts: 337
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

Cyanide works by making the human body unable to use oxygen.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

For a complete list of videos, visit our video library