This topic contains a solution. Click here to go to the answer

Author Question: All of the following are purposes for focus groups except a. to help generate hypotheses that can be ... (Read 36 times)

Tazate

  • Hero Member
  • *****
  • Posts: 532
All of the following are purposes for focus groups except
 a. to help generate hypotheses that can be further tested quantitatively
  b. to generate information helpful in structuring consumer questionnaires
  c. to provide overall background information on a product category
  d. to conclusively identify causes of specific marketing problems

Question 2

All of the following are helpful hints that can be useful in the interview process when attempting to understand the situation EXCEPT _____.
 a. develop hypotheses before conducting interviews
  b. develop many alternative decisions and problems
  c. think about possible solutions to the problem
  d. be open-minded



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Bigfoot1984

  • Sr. Member
  • ****
  • Posts: 321
Answer to Question 1

D
Focus groups can provide insight into marketing problems, but it would take quantitative research to identify causes.

Answer to Question 2

A




Tazate

  • Member
  • Posts: 532
Reply 2 on: Jun 29, 2018
:D TYSM


Kedrick2014

  • Member
  • Posts: 359
Reply 3 on: Yesterday
Gracias!

 

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Did you know?

As many as 20% of Americans have been infected by the fungus known as Histoplasmosis. While most people are asymptomatic or only have slight symptoms, infection can progress to a rapid and potentially fatal superinfection.

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Did you know?

The FDA recognizes 118 routes of administration.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

For a complete list of videos, visit our video library