Author Question: All of the following are purposes for focus groups except a. to help generate hypotheses that can be ... (Read 61 times)

Tazate · **on:** Jun 29, 2018

All of the following are purposes for focus groups except
a. to help generate hypotheses that can be further tested quantitatively
b. to generate information helpful in structuring consumer questionnaires
c. to provide overall background information on a product category
d. to conclusively identify causes of specific marketing problems

Question 2

All of the following are helpful hints that can be useful in the interview process when attempting to understand the situation EXCEPT _____.
a. develop hypotheses before conducting interviews
b. develop many alternative decisions and problems
c. think about possible solutions to the problem
d. be open-minded

Bigfoot1984 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
Focus groups can provide insight into marketing problems, but it would take quantitative research to identify causes.

Answer to Question 2

A