Author Question: One research firm uses successive samples the week following the Super Bowl each year to compare ... (Read 77 times)

mmm · **on:** Jun 29, 2018

One research firm uses successive samples the week following the Super Bowl each year to compare trends and identify changes in consumers' awareness of and attitudes towards Super Bowl advertising. This type of longitudinal study is called a _____.
a. consumer panel
b. progressive study
c. subsequent study
d. tracking study

Question 2

For multiple linear regression, researchers want to examine the r2 instead of the adjusted r2 because the r2 is not as easily fooled by additional independent variables.

Indicate whether the statement is true or false

SVictor · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D

Answer to Question 2

F
It is the opposite; researchers want to examine the adjusted r2 because it is not as easily fooled by additional independent variables.