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Author Question: Yoplait and the Race for Life is an example of which of the following? a. event marketing c. ... (Read 48 times)

colton

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Yoplait and the Race for Life is an example of which of the following?
 a. event marketing c. continuing marketing
  b. cause marketing d. All of the above are correct.

Question 2

As in all marketing decisions, the marketing intermediaries establish the basic premise for pricing.
 
 Indicate whether the statement is true or false



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micaelaswann

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Answer to Question 1

D
Event marketing for profits and not-for-profits can be part of cause marketing or a stand-alone relationship.

Answer to Question 2

F





 

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