Author Question: Corporate image advertising is especially important when the consumer purchases based on which of ... (Read 115 times)

awywial · **on:** Jun 29, 2018

Corporate image advertising is especially important when the consumer purchases based on which of the following?
a. price c. brand
b. features d. effectiveness

Question 2

External public relations is focused on interactions with _____.
a. employees
b. supervisors
c. customers
d. managers

yeungji · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Corporate image advertising is especially important when the consumer purchases the product based on his or her relationship with the brand essence.

Answer to Question 2

C