Author Question: Which of the following is the third level of IMC development? a. image integration c. consumer-based ... (Read 60 times)

jrubin

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Which of the following is the third level of IMC development?
 a. image integration c. consumer-based integration
  b. coordinated integration d. functional integration

Question 2

Expropriation is a term used to describe the U.S. government's investment in foreign technology with the intent to spur development of trade partners.
 
 Indicate whether the statement is true or false



pangili4

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Answer to Question 1

D
The third level of development, functional integration, is the process in which the various marketing communications programs are formulated as a direct function of marketing goals.

Answer to Question 2

F



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