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Author Question: Which of the following is the third level of IMC development? a. image integration c. consumer-based ... (Read 49 times)

jrubin

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on: Jun 29, 2018
Which of the following is the third level of IMC development?
 a. image integration c. consumer-based integration
  b. coordinated integration d. functional integration

Question 2

Expropriation is a term used to describe the U.S. government's investment in foreign technology with the intent to spur development of trade partners.
 
 Indicate whether the statement is true or false


pangili4

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
The third level of development, functional integration, is the process in which the various marketing communications programs are formulated as a direct function of marketing goals.

Answer to Question 2

F


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