What is the purpose of direct marketing? a. To use an event ...

[NguyenJ]

What is the purpose of direct marketing?
 a. To use an event without the permission of the event owner
  b. To establish a relationship with a customer in order to initiate immediate and measurable responses
  c. To give the exporter's product local flavor and increase the overall promotional budget for the product
  d. To be prepared to utilize the tremendous power of the multinational corporation in a responsible manner and, in the case of pressure, to counter criticisms swiftly

Question 2

Total quality management is a business strategy that emphasizes market-driven quality as a top priority.
 
 Indicate whether the statement is true or false

[14vl19]

Answer to Question 1

B

Answer to Question 2

T

[NguyenJ]

Thank you

[14vl19]

No problemo