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Author Question: Employees, the public, policy makers, suppliers, and lobbyists can be considered which of the ... (Read 93 times)

mrsjacobs44

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on: Jun 29, 2018
Employees, the public, policy makers, suppliers, and lobbyists can be considered which of the following?
 a. shareholders c. consideration set
  b. stakeholders d. evoked set

Question 2

_____ will give the exporter's product local flavor and increase the overall promotional budget for the product.
 a. Ambush marketing
  b. Database marketing
  c. Cooperative advertising
  d. Internal public relations


frankwu0507

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of stakeholders

Answer to Question 2

C


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