Employees, the public, policy makers, suppliers, and lobbyists ...

[mrsjacobs44]

Employees, the public, policy makers, suppliers, and lobbyists can be considered which of the following?
 a. shareholders c. consideration set
  b. stakeholders d. evoked set

Question 2

_____ will give the exporter's product local flavor and increase the overall promotional budget for the product.
 a. Ambush marketing
  b. Database marketing
  c. Cooperative advertising
  d. Internal public relations

[frankwu0507]

Answer to Question 1

B
Definition of stakeholders

Answer to Question 2

C