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Author Question: Effective public relations can deliver all of the following except a. build brand-consumer ... (Read 29 times)

JGIBBSON

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on: Jun 29, 2018
Effective public relations can deliver all of the following except
 a. build brand-consumer relationship c. keep the brand in the public eye
  b. decrease value to the brand d. defend the firm and its brands

Question 2

The ideal situation in developing a message strategy is to have a _____, which refers to a product that is manufactured, packaged, and positioned the same globally.
 a. world brand
  b. product class
  c. brand mark
  d. product family


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tdewitt

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
An effective public relations campaign would provide extra value to the brand.

Answer to Question 2

A


JGIBBSON

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

epscape

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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