Author Question: In building a public relations plan, a company must build plans for both the short-term and ... (Read 23 times)

jjjetplane · **on:** Jun 28, 2018

In building a public relations plan, a company must build plans for both the short-term and long-term opportunities, stemming from the current context the company in which the company finds itself. These opportunities are known as the ________.
a. program rationale
b. message content
c. program objectives
d. situation analysis

Question 2

________ refers to the managerial actions that enable all members of an organization to understand, accept, and fulfill their respective roles in implementing marketing strategy.
a. Organizational marketing
b. Employee feedback
c. Internal marketing
d. Strategic marketing