In building a public relations plan, a company must build plans ...

[jjjetplane]

In building a public relations plan, a company must build plans for both the short-term and long-term opportunities, stemming from the current context the company in which the company finds itself. These opportunities are known as the ________.
 a. program rationale
 b. message content
 c. program objectives
 d. situation analysis

Question 2

________ refers to the managerial actions that enable all members of an organization to understand, accept, and fulfill their respective roles in implementing marketing strategy.
 a. Organizational marketing
 b. Employee feedback
 c. Internal marketing
 d. Strategic marketing

[Liamb2179]

Answer to Question 1

a

Answer to Question 2

c

[jjjetplane]

Thanks for the timely response, appreciate it

[yeungji]

Excellent